In the digital age, users of social media have the opportunity to craft the image of their identity presented to the larger public ‘when we step through the screen into virtual communities, we reconstruct our identities on the other side of the looking glass' (Turkle, 1995, p. It is found that the production of nonheteronormative discourses by prominent gamers online has contributed to the formation of a self-policing fan community that advocates acceptance and rejects bigotry. While the majority of the discursive data in the YouTube videos features interactions between heterosexual males, the introduction of homosocial meaning and homosexual innuendo into videos gives the (largely adolescent, male) audience a unique opportunity to encounter, interpret, and experiment with queer discourse. These include 63 YouTube videos, a corpus of 217,916 comments on these videos, and an interview with a gamer.
Three data sets have been incorporated into this study, allowing for analysis of the central data, as well as consideration of the production and investigation of the reception of the discourse contained within.
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This paper explores queer discourses produced by a group of very popular professional video game players on social media, with particular focus on the impact that this has on the language and interactions of the fan community.